November 15, 2019

1.  Comfort is a mindset not a zone

Your mind is a sponge for experiences, for knowledge and for the challenges that you allow it to have.  The thought of there being a zone, that is tangible in your mind, to me, is a false truth.  Your mind gathers information througho...

November 7, 2019

The more and more I thought about it, the more I realized that in every decision I have made there is fear…to get married the third time…playing Div 1 college water polo at age 25…investing in becoming a speaker…my first speaking gig at Timex. 

All these moments had el...

October 29, 2019

Action is the component of life that creates, that builds, that keeps you alive, yet we are often paralyzed by the fear of what unknown action can do to us.  Action does not occur without internal conflict and you deciding to move.  This decision is the one key to acti...

October 24, 2019


  • Refine– System

    • Have a plan and steps that you can review to make the process better

    • Productivity through understanding

    • Leadership through action

    • Planning through execution

  • Resilience– Mind of business

    • Import...

October 17, 2019

“Firefighting is a tough business, and firefighters - more than most other professionals - need to possess a multitude of skills and talents, not to mention the personal character necessary to properly and respectfully representing their department and profession,” sta...

October 6, 2019

Robert Verhelst | 41

Number of Totals miles raced in full firefighter gear including turnout coat, bunker pants, Air pack, and helmet (weighing 50 lbs.) for last seven years to inspire others: 1022 MILES

My name is Robert Verhelst, yet most people know me as Fireman...

April 29, 2019

Perspective on success.  I have been taking a good look at what has happened over the past 8 years since I started racing as Fireman Rob.  I’ve made many mistakes along the way, challenged myself to things I didn’t think would be possible, learned a lot of things along...